Why.

So why are we here?

This is normally a really big, scary question for everyone, right?

Well, not for us. We know exactly why we’re here:

we are here to help you hit the yellow.
Yellow is the color of fluid communication between creatives and their clients.
Yellow is the color of efficient collaboration tools that make designing easier.
Yellow is the color of the enhanced understanding that results from these two elements.
Yellow is the color of our why.
Why yellow?
We picked the color yellow to represent this perfect alignment of people and processes after hearing renowned graphic designer and artist José María Cruz Novillo outline what differentiates an artist from a designer:
“The designer is an archer who launches the arrow with the intention of hitting the target. The artist on the other hand, releases the arrow and paints the target where it lands.”
* The center of the target in archery is yellow.

Love it? Want it? Need it?
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